Commercial printing is a highly technical task and most people, not familiar with the processes, are easily overwhelmed by the many parameters involved. Printing is not just putting words on paper. It involves the choice of text design, images (either photographs or graphics or a combination of both), the quality of paper the final output is produced on as also the packaging in terms of folding, lamination or binding.
To ensure that the end product is of the same quality as you had desired, the various stages of the printing process must be understood. The first is what is referred to as pre-press and this involves the assemblage of text, graphics, illustrations and photographs that you want printed
Production is the second step wherein the project is run on a printing press using printing plates, paper and ink. In more complex jobs that are also expensive, this is the stage when the printer provides a sample of the final unfolded product that is known as a press proof. This must be read and checked for accuracy before the final go-ahead is given for the printing of all copies to take place.
The final step is the post-press stage that happens after the ink has dried. The printer then collates, folds, trims and binds the pages to create the finished product as per the originally conceived and approved design.
Once things get signed off... then away they go. Before you know it your finished product will arrive ready to do its job.
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