Menus and Options

Face-to-face meetings are one of the best things about doing business, as it helps you not only have a face to put to the name, but it can also solidify the client's needs, and give you a chance to make him feel better about hiring you. Better yet, it can give you the chance to really impress him by giving him a price list.

A number of businesses use brochures as menus. The reasons are patently obvious: Brochures are reasonably cheap to design and produce, and they allow customers to look at options that they may not have looked at when you were in the room, as they were more interested in making sure that their standard options were taken care of. If you want to make sure that you can order pepperoni and cheese pizzas, that will generally be the first thing that you will look for. Eventually you will want something just a little different, and so you will look at the supremes and the specialties; it's the same for any customer.

As brochures fit almost anywhere, they are welcome, especially by businessmen constantly on the go and by secretaries who like things small, compact, and easy to fit into a folder of useful contacts. And that allows the menus to be used by many and in many places.