Sunday, July 29, 2007
25 Hour Printing Service Home Page
25 Hour Printing Service Inc. of Toronto is now over on Flickr.com. We will be showing off various print projects of the past and present. You can also expect to see some of our favourite commercial printing related photos.
Saturday, July 28, 2007
Printing Menus the Right Way!
Fast food menus are printed by dozens of local businesses in your community as a method of luring new customers, existing customers, and expanding into new areas. There is probably no better idea then to advertise your menu, ingredients, store history, and special foods to your customer base. Full-colour menus can make sales happen, add some credibility to your business, and allow you to track the money spent on marketing in these areas.
Then why is such an important advertising tool ignored from a design stand point? How many times have you seen a boring looking take-out menu arrive at your house? Why in the world would a restaurant print their menus without using full-colour when it costs virtually the same as black and white printing?
Design your next menu with flair and add some colour. Then get them professionally printed by 25 Hour Printing Services of Toronto.Technorati Profile
Tuesday, July 24, 2007
A Little about Commercial Printing
Commercial printing is a highly technical task and most people, not familiar with the processes, are easily overwhelmed by the many parameters involved. Printing is not just putting words on paper. It involves the choice of text design, images (either photographs or graphics or a combination of both), the quality of paper the final output is produced on as also the packaging in terms of folding, lamination or binding.
To ensure that the end product is of the same quality as you had desired, the various stages of the printing process must be understood. The first is what is referred to as pre-press and this involves the assemblage of text, graphics, illustrations and photographs that you want printed
Production is the second step wherein the project is run on a printing press using printing plates, paper and ink. In more complex jobs that are also expensive, this is the stage when the printer provides a sample of the final unfolded product that is known as a press proof. This must be read and checked for accuracy before the final go-ahead is given for the printing of all copies to take place.
The final step is the post-press stage that happens after the ink has dried. The printer then collates, folds, trims and binds the pages to create the finished product as per the originally conceived and approved design.
Once things get signed off... then away they go. Before you know it your finished product will arrive ready to do its job.
To ensure that the end product is of the same quality as you had desired, the various stages of the printing process must be understood. The first is what is referred to as pre-press and this involves the assemblage of text, graphics, illustrations and photographs that you want printed
Production is the second step wherein the project is run on a printing press using printing plates, paper and ink. In more complex jobs that are also expensive, this is the stage when the printer provides a sample of the final unfolded product that is known as a press proof. This must be read and checked for accuracy before the final go-ahead is given for the printing of all copies to take place.
The final step is the post-press stage that happens after the ink has dried. The printer then collates, folds, trims and binds the pages to create the finished product as per the originally conceived and approved design.
Once things get signed off... then away they go. Before you know it your finished product will arrive ready to do its job.
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