Some local businesses prefer to advertise in the classified sections of newspapers and print magazines to announce special promotions and brand new offerings. We think you'll be best served by opting for flyer marketing instead. Here are five reasons why.
1. Flyers Are Way Cheaper Than Classified Ads
In Toronto and Calgary, a small newspaper ad the size of a business card is likely to cost you several thousand dollars, especially when you're targeting publications with large print runs. In contrast, you can use a fraction of that money to print tens of thousands of flyers and have them distributed across your target market. From a cost and reach standpoint, flyers simply outperform newspaper ads, hands down.
2. Better Design Options
Flyers can give you better design options than what most publications will allow. You can choose to have your flyers decked in attractive color, odd shapes and unusual designs - things newspapers and magazines will likely have plenty of limitations on. Same with your font use, graphics and preferred design elements.
3. More Flexible Medium
With flyers, you can choose what kind of materials you want your advertising to run on - glossy sheets, bright-colored papers, pretty much anything you can find available. You can choose a run using more expensive materials to send out to your mailing list while opting for cheaper prints of the flyers you're handing out on the street. There's a wide divide you can traverse - a flexibility you won't enjoy with classified listings.
4. Handpick Your Customers
You can choose who will receive your flyers based on your own research of your target market - after all, who knows your customers better than you?
5. Say Everything You Want To Say
With flyer marketing, you won't be tied down to a limited length of copy. With a large helping of space available, you can say your piece without having to mince words. As a result, you can better explain what you're offering without having to leave anything between the lines.
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