There are many ways you can take advantage of a custom postcards for use in your business. Here's five of them:
Invitations
Send potential clients a well-designed postcard inviting them to a special event in your restaurant or a product launch in your store. It's cheaper than a fancy invitation and should work just as well. If you're showing off an art or a product collection, you can use the actual product itself as the main graphic on the card.
Launching A New Shop
If you're opening a new store in downtown Toronto, you can send postcards to local residents via mail informing them of the upcoming launch. Marketing through postcards can prove a colorful way to introduce your new business while reaching out to people on a personal level.
Reminders
You can use postcards to drum up repeat business by sending them to former customers. Whether they have forgotten about you or just haven't come around to needing your services again, a timely postcard in the mail should help keep you fresh in their mind.
Exclusivity
Regular customers who bring in a hefty chunk of your business can definitely appreciate receiving a custom postcard in the mail to show your appreciation. Even better, you can send them postcards to announce exclusive sales and private promotions reserved for only your best clients.
Upselling
Less invasive than a phone call, you can use a postcard to upsell customers a few weeks after you've closed a sale. You can use it as a thank-you note along with an offer to contact you if they need any assistance. Additionally, you can mention a discounted sale for a related product or service that they may find of value.
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