When you're sending out business greeting cards, it's important to bear in mind that it's still tied to your professionial reputation. It's a marketing tool as much as it is a way of showing gratitude for your customers' continued support. As such, following some guidelines will help ensure that your good intentions are rewarded and your customers appreciate the small gesture.
Keep Your Contact List Updated
Make sure to keep your contact list current. You don't want to keep sending a client "Happy Anniversary" cards after they've been divorced and the best way to ensure it doesn't happen is to take the effort to consistently update your list every time you learn of life changes.
Use A Theme Suited For Your Business
Make sure the color, design and sentiments expressed in the greeting cards you send reflect your business. You never want to come across in an improper manner, unless your line of business calls for doing so.
Personalize It
You can add family or employee photos or simply add a sincere note every time you send one out. People likely receive dozens of holiday and greeting cards during special occasions and it can feel like a chore having to read them all. Without a personal note, yours will likely be forgotten right after they open the next one.
Mail It To Their Home
If you have a personal relationship with the contact, mail it to their Toronto or Calgary home, even if business is your primary reason of interaction. When you do, include their family in the greetings, even mentioning the name of their spouse and kids if you know it. This makes any message more personal and intimate.
Send It In Time
During big holidays like Christmas, printing companies are usually heavily booked and the mail rush can get your greeting cards delayed. Always order your cards and send them early to be one of the first to bid them good greetings during the season.
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