Why Choose Folded Business Cards?

The first time I received a folded business card, I was intrigued. It fit just as handily into my wallet yet definitely made much more of an impact. Actually, I kept it in my shirt pocket the first time I got one. I wanted to open it later and read what was inside.

Like a cross between a tent card, a business card and a brochure, folded business cards allow you to distribute the same contact information while allowing ample space to effectively convey your message. For instance, you can easily fit a photo, product description or a short sales message in the inner panels while leaving the outer ones for typical business information.

You can opt to make it a tear-down card, with one side serving as the typical business card and the other side a coupon your customers can use. After all, if they're getting your contact information, chances are they'll be doing business with you soon. What better way to remind them of a possible deal than a coupon right next to your business details?

There are tens of other things you can do with a folded business card, depending on what business you're in. If you own a restaurant in Toronto, for instance, you can use it to:

• Draw a detailed map of your location
• List a menu of your house specialties
• Show the recipe for one of your popular dishes
• Add mouth-watering pictures of your restaurant's fare

A multitude of promotional options open up when you decide to use a folded business card in place of conventional ones. Why not have your next batch of cards printed that way?

Above photo by: Andrew Turner