While the large shopping malls and online superstores have given mom-and-pop stores a harder time, many communities still thrive with continued patronage of local businesses. This is as true in the heart of Toronto as it is in many urban areas the world over.
Sure, it's a much harder landscape for them now. With a little work and genuine cooperation, however, many smaller, community based businesses are successfully using low-cost print advertising to keep their shops alive.
One trend that's starting to pick up is shared promotion - various small businesses coming together under a single theme to help market one another's services.
Support Your Local Businesses
One campaign I saw used door hangers designed with a central theme of supporting local stores to help keep the community strong. Using slogans like "Doing Business With Your Neighbors" and "We're Not Just Stores, We're Your Friends", these door hangers invoke a sense of community and uses it to entice people to do business with local merchants.
The door hangers, of course, include logos and text of the participating local businesses on the other side. It's a great way to appeal to people's emotions and ideals - while making them aware of your business operation in the area.
Cheap And Effective
This is one of the cheapest yet most effective uses of print advertising available to everyone. How can people deny that supporting local business owners will help keep their community strong and vital? After all, some of these local merchants are likely their own friends, family and colleague. Such a powerful message delivered for just a few hundred dollars per one thousand door hangers - and costs shared equally among your peers.
No comments:
Post a Comment