When To Send Your Customers Greeting Cards

Do you send your customers holiday cards? If not, you might want to start. It's a low-cost, low-maintenance way to keep in touch and build real relationships with your clients beyond the monthly invoices and weekly consultations.

Of course, with dozens of holidays every year, you want to pick the few times that are appropriate to send them a card. Here's a few you may want to consider.

Christmas

It's the ideal season to send your all your best customers a holiday card. Christmas is just that one holiday out of the year when everybody bids everyone else good tidings and the most appropriate time to let your clients know that you appreciate their business.

Father's Day

If your business is related in even a remote way to fatherhood (cigars, cars and similar products), Father's Day is a good time to send your favorite dads a token of appreciation for their continued support.

Mother's Day

Like Father's Day, if your business is related to this special day for moms, sending out a holiday card is wholly appropriate, apart from being a good way to invite them back and do business with you again. This is especially important when your business involves anything that has to do with children - sucking up to the mother always proves to be a good bet.

Valentine's Day

While it may feel out of place, Valentine's Day is actually a good time for may kinds of businesses to get in their customer's radar once again. Everyone appreciates a romantic card that bids them the best gifts of the heart for the season. I've seen hotels, travel agencies and restaurants send out romantic holiday cards in time for Valentine's and it always came across as a sweet gesture.