Introducing your new business can be tricky. As such, executing that first marketing push can go a long way towards setting your new venture up for a successful start.
Many small businesses get their foot into customers' doors by offering something new - a notable price point, a unique product or a deal that is so sweet it's impossible to forego. Often, these initial offers come at a loss for the company, a trade-off to get new customers to try you out. Even with such offers in place, you still need to find a way to let potential customers know about your new business. Sending out a marketing package to a mailing list or buying local advertising space is usually the first way to get your word out.
Instead of sending out brochures and postcards to potential customers when getting in touch via mail to invite them to the opening, some people use greeting cards. If your opening happens to coincide with a holiday, it's a marketing strategy that can work really well.
Christmas, for instance, is a holiday that sees plenty of people hitting local shops for gifts. If you're opening a new toy store in Toronto a couple of weeks before the date, you can send out greeting cards to your target mailing list a week before. The cards, of course, will wish them holiday greetings and invite them to take advantage of your special opening prices.
It definitely comes across more personal than a standard brochure or sales letter, apart from being more fitting to the upcoming season. If you have coupons you want them to use, you can slip it inside the card and call it a special gift especially for them.
1 comment:
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